Advertising rates
Servir is located at Saint-Jean Garrison. Our advertising services provide you with more than one way to capture a niche market made up of households where at least one member is employed: the military community in the Greater Montreal/Saint-Jean-sur-Richelieu area.
Place your ad!
Servir Newspaper
Web advertising
Military Community Guidebook
Canadian Forces Newspapers
Graphic standards
Demographic data
Servir Newspaper
Would you like to reach the military community of Montreal/Saint-Jean-sur-Richelieu area? Your best ally is Servir, the only newspaper in our region tailored to military personnel, their families and civilian employees of the Department of National Defence.
Servir is distributed free within the territory of Montreal and Saint-Jean-sur-Richelieu Garrisons, in addition to being distributed to all military-related institutions in the Greater Montreal area.
Size: tabloid
Publication: Every other Wednesday
22 issues a year
Circulation: 3,800 copies, including 500 home deliveries
Deadlines
| Space booking | Monday 4:00 pm, 9 days prior publication |
| Advertising materials | Wednesday 4:00 pm prior publication |
Advertising publication calendar
National Advertising Rate:
0,62$ net (0,73$ gross)
Local Advertising Rates:
To get the local advertising rates, you must contact M. François Ménard at 450 346-2300 or by email via info-pub@journalservir.com
Web advertising
It's possible to advertise on this website. To get rates and conditions, contact our advertising advisor, M. François Ménard at 450 346-2300 or by email via info-pub@journalservir.com
Services and Recreation Guidebook for soldiers and Families
Published every year, this full-colour publication, in a practical size, is chock-full of useful information as well to newcomers as to military community members already living in the area.
Publication: February 15th of each year
Deadline: December 1st before publication
Size: 8.25 x 10.75 - 64 pages and over
Printing: four-colour process
Quantity: 5,000 copies
To get the rates and conditions, contact our advertising advisor, M. François Ménard at 450 346-2300 or via email at info-pub@journalservir.com
Canadian Forces Newspapers
There are 16 Canadian Forces Newspapers (CFN) published on bases and wings across Canada, representing the three CF environments: Army, Airforce and Navy. The newspapers serve as the main internal means of communication used by the CF Base and Wing Commanders in order to reach more than 80,000 military members, DND civilian employees, personnel of the Canadian Forces Personnel Support Agency and Non-public funds, retired members and all their families. The advertising team of the CFNs have a national range stemming from one point of contact. The CF Base newspapers are diffused with over 811,000 copies on 16 military bases along with a multitude of units located in 8 different provinces of the country.
Publications: 16 newspapers
Territory: 8 provinces
Primary readership: 80,000 military and 22,000 civilians of National Defense and their families
Circulation: 81,000 copies
Graphics standards
Servir Newspaper
Size: tabloid 22.75 in. x 15 in. (open)
Printing: Lithograph (offset)
Colour: Half-tone (greyscale) and four-colour process (CMYK)
Column height: 200 agate lines
Number of columns per page: 8
Full page: 1,600 agate lines
Screen ruling: 100 lines per inch
| Column width | ||||||||
| Columns | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| Picas | 7p | 14p10 | 22p8 | 30p6 | 38p5 | 46p3 | 54p2 | 62p |
| Inches | 1.17 | 2.47 | 3.78 | 5.08 | 6.40 | 7.71 | 9.00 | 10.33 |
Send us your ad
Web advertisingSizes of banners: JPG ou GIF
Maximum weigth: 30kb Required material: camera-ready ad (JPG or PDF file) Send us your ad |
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Military Community Guidebook
Size: 8.25 in x 10.75 in
Printing: Lithograph (offset)
Colour: Four-colour process (CMYK)
Screen ruling: 150 linesper inch
Available sizes:
- 1 page: 8.5 x 11 bleeded;
or 7.5 x 9.75 framed - ½ page horizontal: 7.5 x 4.812
- ½ page vertical: 3.625 x 9.75
- ¼ page vertical: 3.625 x 4.812
- ¼ page horizontal: 3.625 x 2.375
- Business card: 3.625 x 2.375
Send us your ad
Canadian Forces Newspapers
Size: varies from a paper to another - For info : contact us
Printing: Lithograph (offset)
Colour: Black & white, four-colour process available
Screen rulign: 150 lines to the inch
Required material: camera-ready ad
Send us your ad
Camera-ready ad:
Ads must be built to the appropriate size of the space booked. The following file types are accepted:
- PDF - fonts must be embedded
- Illustrator – text must be converted to contour mode, all illustrations must be embedded
- TIFF or JPEG – must be sized for printing at 300 dpi
- PhotoShop PSD – must include font suitcases, including Postscript fonts and all illustrations
- Quark, version 6.0 – must include font suitcases, including Postscript fonts and all illustrations
Demographic data
| Montreal area | |
| Regular Force members | 1,400 |
| Civilian personnel | 1,500 |
| Reserve Force members | 3,400 |
| Total payroll | $ 144,600,000 |
| DND spendings (including salaries) | $ 1,001,500,000 |
| Saint-Jean area | |
| Regular Force members | 2,600 |
| Civilian personnel | 1,000 |
| Reserve Force members | 2,000 |
| Total payroll | $ 127,300,000 |
| DND spendings (including salaries) | $ 232,800,000 |
| Canadian Forces Leadership and Recruit school (CFLRS) | |
| 7,400 recruits and officer cadets on a yearly basis (14 weeks sessions) | |
| Across the Canadian Forces | |
| Percentage of married members | 63 % |
| Average number of children | 2.5 |
| Average member income | $55,000 |
| Average Canadian income | $35,714 |
| Number of paid vacation days | 25 |
| Military market – across Canada | |
| Regular Force | 63,000 |
| Reserve Force | 23,000 |
| DND civilian employees | 21,786 |
| Spouses of military members | 37,170 |
| Dependants of military members | 130,095 |
| Retired military and families | 250,668 |
| Total | 514,719 |
