Advertising rates

Servir is located at Saint-Jean Garrison. Our advertising services provide you with more than one way to capture a niche market made up of households where at least one member is employed: the military community in the Greater Montreal/Saint-Jean-sur-Richelieu area.

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Servir Newspaper
Web advertising
Military Community Guidebook
Canadian Forces Newspapers
Graphic standards
Demographic data



Servir Newspaper

Would you like to reach the military community of Montreal/Saint-Jean-sur-Richelieu area? Your best ally is Servir, the only newspaper in our region tailored to military personnel, their families and civilian employees of the Department of National Defence.

Servir is distributed free within the territory of Montreal and Saint-Jean-sur-Richelieu Garrisons, in addition to being distributed to all military-related institutions in the Greater Montreal area.

Size: tabloid
Publication: Every other Wednesday
22 issues a year
Circulation: 3,300 copies, including 500 home deliveries








Deadlines

Space booking Tuesday 4:30pm, 9 days prior publication

Advertising publication calendar (117 Ko)

National Advertising Rate:
0,66$ net

Local Advertising Rates:
To get the local advertising rates, you must contact M. François Ménard at 450 346-2300 or by email via info-pub@journalservir.com

Graphic Standards





Web advertising

It's possible to advertise on this website. To get rates and conditions, contact our advertising advisor, M. François Ménard at 450 346-2300 or by email via info-pub@journalservir.com

Graphics standards




Services and Recreation Guidebook for soldiers and Families

Published every year, this full-colour publication, in a practical size, is chock-full of useful information as well to newcomers as to military community members already living in the area.

Publication: May 1st of each year
Deadline: December 1st before publication
Printing: four-colour process
Quantity: 6,000 copies

To get the rates and conditions, contact our advertising advisor, M. François Ménard at 450 346-2300 or via email at info-pub@journalservir.com

Graphic Standards




Canadian Forces Newspapers

There are 18 Canadian Forces Newspapers (CFN) published on bases and wings across Canada, representing the three CF environments: Army, Airforce and Navy. The newspapers serve as the main internal means of communication used by the CF Base and Wing Commanders in order to reach more than 80,000 military members, DND civilian employees, personnel of the Canadian Forces Personnel Support Agency and Non-public funds, retired members and all their families. The advertising team of the CFNs have a national range stemming from one point of contact. The CF Base newspapers are diffused with over 811,000 copies on 16 military bases along with a multitude of units located in 8 different provinces of the country.

Publications: 18 newspapers
Territory: 7 provinces
Primary readership: 80,000 military and 22,000 civilians of National Defense and their families
Circulation: 87,300 copies

Graphic Standards




Graphics standards

Servir Newspaper

Size: 14x10 inches page
Printing: Lithograph (offset)
Colour: Half-tone (greyscale) and four-colour process (CMYK)
Column height: 195 agate lines
Number of columns per page: 8
Full page: 1,560 agate lines
Screen ruling: 100 lines per inch

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Web advertising

Sizes of banners: JPG ou GIF
Dimensions:

  • Width: 140 pixels
  • Length: 300 pixels

Maximum weigth: 30kb

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Military Community Guidebook

Size: 8.25 in x 10.75 in
Printing: Lithograph (offset)
Colour: Four-colour process (CMYK)
Screen ruling: 150 linesper inch

Available sizes:

  • 1 page: 8.5 x 11 bleeded;
    or 7.5 x 9.75 framed
  • ½ page horizontal: 7.5 x 4.812
  • ½ page vertical: 3.625 x 9.75
  • ¼ page vertical: 3.625 x 4.812
  • ¼ page horizontal: 3.625 x 2.375
  • Business card: 3.625 x 2.375


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Canadian Forces Newspapers

Size: varies from a paper to another - For info : contact us
Printing: Lithograph (offset)
Colour: Black & white, four-colour process available
Screen rulign: 150 lines to the inch
Required material: camera-ready ad

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Demographic data

Montreal area
Regular Force members 1,400
Civilian personnel 1,500
Reserve Force members 3,400
Total payroll $ 144,600,000
DND spendings (including salaries) $ 1,001,500,000
   
Saint-Jean area
Regular Force members 2,600
Civilian personnel 1,000
Reserve Force members 2,000
Total payroll $ 127,300,000
DND spendings (including salaries) $ 232,800,000
   
Canadian Forces Leadership and Recruit school (CFLRS)
5,000 recruits and officer cadets on a yearly basis (14 weeks sessions)
   
Across the Canadian Forces
Percentage of married members 63 %
Average number of children 2.5
Average member income $55,000
Average Canadian income $35,714
Number of paid vacation days 25
   
Military market – across Canada
Regular Force 63,000
Reserve Force 23,000
DND civilian employees 21,786
Spouses of military members 37,170
Dependants of military members 130,095
Retired military and families 250,668
Total 514,719